About Us
Accelerating compliance approvals with AI
Caidera solves the biggest bottleneck in Life Sciences marketing: the compliance approval. Our AI reviews marketing assets in minutes instead of weeks and minimizes the risk of regulatory violations.
The Origin
Our founders Max and Daniel spent years as life sciences and AI consultants at Campana & Schott, advising leading companies like Bayer, Takeda, B. Braun, BioNTech, Charité, and others. They kept seeing the same problem: strong marketing ideas stuck in compliance loops for months – extremely costly, deeply frustrating, and ultimately reaching patients and physicians far too late. ""
Our mission: free life sciences companies from lengthy compliance approvals – so great marketing reaches the people who need it, faster.
A New Standard Compliance
Compliance approval is the biggest bottleneck in Life Sciences marketing. Caidera turns 4 weeks into 4 minutes.
The Old Way
- 3-5 weeks waiting for approval
- Frustrating email back-and-forth with MLR
- ~$25,000 cost per asset approval
- 70% revision rate
The caidera Way
- AI feedback in minutes
- Built-in compliance and transparency
- Higher first-time-right rate
- Teams empowered to focus on impact
Expertise Meets Innovation
Our team combines years of management consulting, data science, and AI experience to create something unique: "an AI-first company, built by industry experts for industry experts."
Our Mission: "Empower marketing professionals in life sciences to achieve more with less."
We use specialized AI agents to help teams cut through the noise, stay compliant, and deliver campaigns that matter.
Why caidera?
We unite deep industry expertise with an AI-first mindset, delivering solutions grounded in real-world experience and forward-thinking innovation.
- no more silos - collaborate in one platform to utilize all your data
- AI enhanced - use AI with the necessary context to create stunning results
- unmatched efficiency - the power of a unified, AI enhanced platform allows a new way of delivering campaigns
Our Founders
The minds behind caidera - years of experience in management consulting, data science, and Life Sciences marketing.
Daniel Fernau
Co-Founder
Daniel brings years of experience consulting DAX 40 companies and developing AI solutions, specializing in data science and generative AI.
Max Sieg
Co-Founder
Max brings extensive experience as consultant advising DAX 40 Life Sciences companies, specializing on marketing strategy.
Our Mentors
Experienced experts guiding us on our journey.
Dr. Eric Schott
Strategic Advisor & Mentor
Founder of Campana & Schott with 30+ years in management consulting.
Prof. Dr. Andreas Eggert
Marketing Professor & Mentor
Professor of Business and Service Marketing at Freie Universität Berlin, expert in value creation in customer-supplier relationships, business-to-business marketing, and service transformation.
Dr. Dr. Matthias Gröschel
Medical Advisor
Clinician Scientist at Charité, MD PhD, with expertise in molecular biology, epidemiology, and AI in Life Sciences.
Richard Gerstenberg
Strategic Advisor & Life Sciences Expert
Board Member & Audit Committee Chair at Weleda AG, Managing Partner at Gerstenberg & Rohde. Advises Caidera on strategy, corporate governance, and life sciences.
Implementation Partners
At Caidera, we work hand-in-hand with experienced implementation partners who specialize in life sciences marketing.
Our partners are dedicated to helping you realize the full value of AI and Caidera,guiding you at every step of your transformation journey to ensure maximum ROI and sustainable success.
Our DNA
The values at the core of what we do and how we collaborate.
Be Transparent
We foster transparency within our team and strive to make Life Sciences information accessible and transparent.
Customers First
We prioritize our customers' needs, ensuring that our solutions are always tailored to help them succeed.
Foster Innovation
We continuously innovate to improve our AI agent, keeping us ahead of the curve in a rapidly evolving industry.
Succeed as a Team
We believe in collaboration, both within our company and with our clients, to achieve shared success.
Join Us on the Journey
Let's shape the future of life sciences marketing—together.