Campaign planQ3
SupplementsFunctional foodDEAT
Campaign planning
Brief, audience and channels per product line and market
Food
The AI Platform for Food and Supplement Marketing
Plan campaigns, produce packaging, listings and social from one concept, and check every health claim against the authorised EU wording before Regulatory sees it. One workflow, one audit trail.
Trusted by Leading Companies
Before and after
Everything not on the list is prohibited.
There is no authority that clears a claim before it ships, the responsibility sits with you. At the same time content volume is growing faster than review capacity, partly because AI-assisted production has raised the output that needs checking.
Today
With Caidera
200+claims
Authorised health claims in the EU. Anything phrased differently is a risk.
Checked against authorised claims
Every claim is matched to the authorised wording and its conditions of use, with that wording shown alongside.
3 to 5weeks
Until a claim has cleared marketing, regulatory and legal. The rules keep changing and differ per market.
Days, not weeks
Wording is checked while the asset is written, so review starts from a clean draft.
20+variants
Per campaign across retail, marketplaces, channels and markets. Legal will not clear every clause on its own, Marketing cannot wait for the next round.
Out of one concept
A wording change lands on every variant at once, so Legal signs off a clause once instead of approving it across hundreds of assets.
Workflow
One workflow, from briefing to performance.
The same product data, authorised claims and audit trail at every stage, so nothing is re-explained and nothing gets lost between packs and channels.
Platform
Where marketing, regulatory and legal work together
Campaign plan, drafting, review, brand rules and assets, every one of them working off the same product data and authorised claims, configured for your range and markets.
Packaging
Listing
Social
Content creation
Packaging copy, listings and social out of one concept
DraftRegulatoryLegalApproval
HCR Art. 10 · Unauthorised claim
Compliance check
Authorised claims, FIC Regulation and your brand rules in a single run
Brand rules
active
Mandatory text
Brand hub
Brand rules, mandatory texts and tone of voice in one place instead of a PDF nobody opens
Assetsapproved
v4
v2
v7
Asset library
Approved assets, versioned and findable, with the review that cleared them attached
Compliance
What Caidera checks in food and supplement assets
This is where a food workflow differs from any other. Checks run against the authorised EU claims, your product data and your own brand rules. Reviewers see what was flagged and the wording behind it.
- Health claims limited to authorised EU wording
- Nutrient profile and conditions of use per claim
- Disease-related statements, including indirect ones such as "anti-hangover" or "plant-based aspirin"
- Prohibition of misleading information
- Mandatory labelling and nutrition declaration
- Market-specific requirements beyond the EU baseline
- Botanicals and claims still on hold
- Environmental claims under the EmpCo Directive
- Organic, regional and origin statements
Rule sets are configured per market and per product line. Your own brand and review requirements sit alongside them.
See it run on one of your own campaigns.
Bring a real brief and your brand guidelines. We show you the whole run on your own material: plan, draft, check, approve.
No commitment · Personal consultation
