Campaign planQ3
SkincareHaircareEUUK
Campaign planning
Brief, audience and channels per range and market
Cosmetics
The AI Platform for Cosmetics Marketing
Plan campaigns, produce packaging, social and influencer briefs from one concept, and check every efficacy claim against the study that substantiates it before launch instead of after. One workflow, one audit trail.
Trusted by Leading Companies
Before and after
The claim and its proof drift apart.
Article 20 of the Cosmetics Regulation requires every advertising claim to be backed by documentation. Without a central, current reference for what is already substantiated, nobody can say which wording still holds.
Today
With Caidera
2sources of truth
Marketing claims live in decks and briefs, the substantiation lives in the Product Safety Report. They drift.
One reference for substantiated claims
Dermatological tests and consumer studies sit next to the wording they support, so a writer sees what is covered while writing.
2regimes
EU and UK labelling drift out of sync, translation errors and missing warnings follow.
Per market, from the same source
Market rules are configured once and applied on every adaptation, including the mandatory warnings.
6criteria
There is no list of approved claims for cosmetics, only six abstract criteria from Regulation 655/2013. What they mean in a given case is settled after the fact.
Criteria applied to your claims
Every efficacy claim is checked against the six criteria and the evidence you hold, with the study shown alongside.
Workflow
One workflow, from briefing to performance.
The same substantiation, brand rules and audit trail at every stage, so nothing is re-explained and nothing gets lost between markets and channels.
Platform
Where marketing, regulatory and legal work together
Campaign plan, drafting, review, brand rules and assets, every one of them working off the same substantiation, configured for your range and markets.
Packaging
Social
Influencer
Content creation
Packaging copy, social and influencer briefs out of one concept
DraftRegulatoryLegalApproval
Art. 20 · Not substantiated
Compliance check
Article 20 substantiation and your brand rules in a single run
Brand rules
active
Warning
Claims library
Substantiated wordings with the study behind each, instead of scattered documentation
Assetsapproved
v4
v2
v7
Asset library
Approved assets, versioned and findable, with the review that cleared them attached
Compliance
What Caidera checks in cosmetics assets
This is where a cosmetics workflow differs from any other. Article 20 puts the burden of proof on you, and there is no authority that pre-approves a claim. Checks run against your own substantiation, and reviewers see which study covers which wording.
- Efficacy claims backed by documentation under Art. 20
- Dermatological tests and consumer studies cited correctly
- No claim of official approval or authorisation
- No disparagement of competitor products
- Mandatory warnings and ingredient information per market, including new substance restrictions
- EU and UK wording kept in sync
- Environmental and natural-origin statements under the EmpCo Directive
- Evidence whose study methodology was reassessed later
- Influencer briefs held to the same substantiation
Rule sets are configured per market and per range. Your own brand and review requirements sit alongside them.
See it run on one of your own campaigns.
Bring a real brief and your brand guidelines. We show you the whole run on your own material: plan, draft, check, approve.
No commitment · Personal consultation
