Campaign planQ3
OrthopaedicsSportsDEFR
Campaign planning
Brief, audience and channels per market and product line
MedTech
The AI Platform for MedTech Marketing
Plan campaigns, adapt them per market and audience, and clear every claim against your intended purpose and clinical evidence before Regulatory sees it. One workflow, one audit trail.
Trusted by Leading Companies
Before and after
One campaign, twelve variants.
Numbers from a five-month pilot at Bauerfeind, before Caidera. The MDR now looks at your website and brochures too, not just the instructions for use, which raises review volume across the whole portfolio.
Before
With Caidera
2+weeks
To get one campaign concept agreed across markets and audiences.
Concept the same day
The brief, the portfolio and the brand rules are already in the system, so the first version is a starting point rather than a blank page.
10+hours
Per content asset, from brief to a version fit for review.
Under two hours
Claims are matched against the intended purpose and the clinical evidence while the asset is written.
12variants
Four markets times three audiences, each produced separately.
Out of one concept
Market and audience adaptation happens from the same source, so a change lands everywhere at once.
Workflow
One workflow, from briefing to performance.
The same product knowledge, clinical evidence and audit trail at every stage, so nothing is re-explained and nothing gets lost between markets.
Platform
Where marketing, regulatory, clinical and legal work together
Campaign plan, drafting, review, brand rules and assets, every one of them working off the same product knowledge and evidence library. Claims alignment starts in product development instead of surfacing right before launch.
Web guide
Patient app
Banner
Content creation
Web guides, app content and banners out of one concept
DraftRegulatoryLegalApproval
Art. 7 MDR · Misleading claim
Compliance check
MDR, intended purpose and your brand rules in a single run, with sources
Brand rules
active
Mandatory text
Brand hub
Brand rules, mandatory texts and tone of voice in one place instead of a PDF nobody opens
Assetsapproved
v4
v2
v7
Asset library
Approved assets, versioned and findable, with the review that cleared them attached
Compliance
What Caidera checks in medtech assets
The CE mark certifies safety and conformity. It doesn't vet your efficacy claims, and those can still be challenged on their own, which is why checks run against your own intended purpose and clinical evaluation rather than a generic rule set.
- Claims within the CE-certified intended purpose
- Prohibition of misleading claims under Art. 7 MDR
- Statements backed by the clinical evaluation, including as it is updated
- Lay audience vs. healthcare professional communication
- IVDR requirements for diagnostics
- Labelling of AI-generated content under the EU AI Act
- Comparative advertising against competitor devices
- Mandatory information, symbols and device identifiers
- Environmental claims under the EmpCo Directive
Rule sets are configured per market and per product line. Your own brand and review requirements sit alongside them.
Customer story
Bauerfeind launches faster
“With Caidera, we can implement in hours what used to take weeks or months. The AI supports my team and me in creating content much faster, target-group-specific, and compliance-ready. This makes our approval processes more efficient and our campaigns more successful.”
Ansgar Schäfer
Team Lead Content & Campaign, Bauerfeind AG
- 97%
- Time SavedCampaign Concept
- 80%
- Time SavedContent Asset Creation
See it run on one of your own campaigns.
Bring a real brief and your brand guidelines. We show you the whole run on your own material: plan, draft, check, approve.
No commitment · Personal consultation
