Medical Technology

Pregnancy Campaign with AI Support

How a leading medical device manufacturer significantly accelerated campaign concept and content asset creation

Learn how Bauerfeind revolutionized their content creation process with Caidera and drastically reduced time-to-market for marketing campaigns.

At a Glance

✓Campaign concept and strategy: up to 97% time savings
✓Content creation time per asset: reduced by over 80%
✓Numerous personalized and multilingual assets created for three target groups during the five-month pilot phase

About Bauerfeind

Bauerfeind AG, as an innovative manufacturer of medical devices, offers a comprehensive range of products in the areas of supports, orthoses, compression stockings, and orthopedic insoles.

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The Challenge

Bauerfeind has a large product portfolio, serves many international markets, and addresses diverse target groups. This complexity led to central challenges.

Resource Bottleneck with High Complexity

The digital marketing team must develop content for numerous products, markets, and target groups. The high demand for content variants combined with high quality standards presents a challenge.

Time-Consuming Campaign Creation

Manual creation of digital campaign concepts takes up to several weeks, individual assets like a guide article for the website sometimes over ten hours. With expansion to more target groups and markets, a scalable solution became increasingly important.

Approval Process as Bottleneck

Every piece of content goes through multiple departments: digital marketing, product management, medical affairs, legal. The compliance review tied up significant resources and led to delays.

The Solution

Caidera precisely implemented Bauerfeind's individual needs and quality standards. During the five-month pilot, a pregnancy campaign was created for three personas, individually tailored from the campaign structure to individual assets. GDPR-compliant AI solution with the highest security standards: As a specialized Life Sciences marketing platform, Caidera meets all GDPR requirements. All data remains in a secure, compliant environment.

The New Workflow

Campaign team creates briefing and strategy

Rapid development of concept, strategy, and content plan. The AI generates initial proposals based on campaign goals, product data, and target group analyses.

Content creation with compliance support

Editors produce personalized content using brand-compliant templates directly in Caidera. The AI assists with compliance-oriented wording and highlights potential risks.

Accelerated approval cycles

Since content was already created with compliance in mind, iterations between editorial, medical affairs, and legal are significantly reduced.

Results

97%Time Saved

Campaign Concept

80%Time Saved

Content Asset Creation

Fewer Loops

Approval Cycles

During the pilot phase, approximately 30 personalized assets were created, including campaign concepts, website guides, patient app content, as well as banners and social media posts, each adapted for four markets and three target groups. The automation relieved the team in production and created room for strategic tasks and creative concept work. Final approval by Medical Affairs and Legal remains unchanged, but approval-ready versions of content are available much faster.

“With Caidera, we can implement in hours what used to take weeks or months. The AI supports my team and me in creating content much faster, target-group-specific, and compliance-ready. This makes our approval processes more efficient and our campaigns more successful.”

Ansgar Schäfer

Team Lead Digital Marketing Content & Campaign, Bauerfeind AG

Conclusion & Outlook

The pilot project demonstrates how regulated marketing processes can be fundamentally improved through intelligent automation – in a GDPR-compliant environment with the highest security standards. Based on the successful proof of concept, Bauerfeind and Caidera are deepening their collaboration in 2026 with the strategic goal of establishing the tool as a central campaign and content hub within the company.

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